Building your network and brand

Delegates will learn how to:

  • Analyse, build and optimise their current networks
  • Apply key networking principles with existing and new clients
  • Clarify the essential elements of their personal brand by analysing the 7Ps of purpose, persona, product, passion, promotion, packaging and permission
  • Build out their brand proposition without any inauthenticity or spin
  • Develop relevant, original ways to promote their brand – online and offline
  • Understand how to exemplify their brand

What the Programme will cover

This highly interactive programme is for professionals who are engaged in client development. Participants will:

  • Understand what people look for from a community and someone’s brand
  • Recognise the networking and brand characteristics of top performers
  • Analyse their network and compare their networking building approaches to best practice
  • Create a systematic approach to prioritise and develop their network to generate opportunities to enhance their business and career
  • Develop original and compelling ideas that lead to long term relationships
  • Refine and enhance your personal brand and build awareness online and offline
  • Engage comfortably and credibly in conversation in planned and chance meetings

Build your network

  • Key networking principles and trust-building implications
  • How to maximise different networking mediums and enhance your brand by leading the thinking

Build your senior executive relationships

  • Understand the emotional needs that must be addressed for clients to buy
  • Develop winning networking behaviours that build trust at senior executive level
  • Create points of view that differentiate you and your firm

How individuals and organisations benefit from this programme

Participants will:

  • Be able to generate a powerful growing network that enhances their reputation.
  • Get to their brand essence and create approaches to strengthen their brand.
  • Understand how to connect both socially and intellectually with others
  • Develop a plan to build long term relationships and generate new ones.

Organisations will:

  • Increase revenues through greater leads and attract more talent.

How we will embed learning

  • Workshops with managers on the leadership and processes required to maximise ROI.
  • Use of online orientations and process and tool overviews before any face to face training
  • Participants work individually and in teams on their brands and network also using relevant best practice case studies
  • Highly experiential exercises and roleplays interspersed with tutor coaching, debriefs and peer reviews.
  • All case learning, processes and tools are applied to real world situations and integrated with existing approaches
  • Follow up coaching on live projects with online resources, reference videos and articles

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