Building your network and brand
Delegates will learn how to:
- Analyse, build and optimise their current networks
- Apply key networking principles with existing and new clients
- Clarify the essential elements of their personal brand by analysing the 7Ps of purpose, persona, product, passion, promotion, packaging and permission
- Build out their brand proposition without any inauthenticity or spin
- Develop relevant, original ways to promote their brand – online and offline
- Understand how to exemplify their brand
What the programme will cover
This highly interactive programme is for professionals who are engaged in client development. Participants will:
Understand what people look forward from a community and someone͛s brand
Recognise the networking and brand characteristics of top performers
Analyse their network and compare their networking building approaches to best practice
Create a systematic approach to prioritise and develop their network to generate opportunities to enhance their business and career
Develop original and compelling ideas that lead to long term relationships
Refine and enhance your personal brand and build awareness online and offline
Engage comfortably and credibly in conversation in planned and chance meetings
Build your network
Key networking principles and trust-building implications
How to maximise different networking mediums and enhance your brand by leading the thinking
Build your senior executive relationships
Understand the emotional needs that must be addressed for clients to buy
Develop winning networking behaviours that build trust at senior executive level
Create points of view that differentiate you and your firm
How individuals and organisations benefit from this programme
participants will:
- Be able to generate a powerful growing network that enhances their reputation.
- Get to their brand essence and create approaches to strengthen their brand.
- Understand how to connect both socially and intellectually with others
- Develop a plan to build long term relationships and generate new ones.
Organisations will:
- Increase revenues through greater leads and attract more talent.
How we will embed learning
- Workshops with managers on the leadership and processes required to maximise ROI.
- Use of online orientations and process and tool overviews before any face to face training
- Participants work individually and in teams on their brands and network also using relevant best practice case studies
- Highly experiential exercises and roleplays interspersed with tutor coaching, debriefs and peer reviews.
- All case learning, processes and tools are applied to real world situations and integrated with existing approaches
- Follow up coaching on live projects with online resources, reference videos and articles
