Our coaching is around the key principle that you have to focus on trust all the time and being a trusted advisor is a common goal for all professionals.
So how do you stand out? What can make the difference to ensure you are perceived as the most trusted?
In a crowded and often commoditised market, clients always have choices. They will tend to favour a provider with whom they have a meaningful personal connection.
This means that professional service providers must act with integrity and always build trust.
Here are 9 key guidelines:
- Never assume you automatically have trust. Keep up your awareness so you notice when you lose it
- Recognise your own personal reactions
- Notice where there is a risk around assumptions, eg greetings, negotiation, etc
- Keep monitoring what is said and the different understandings of what is said
- You need to become skilled at reading multiple people and the overall mood in the room
- You have to be flexible in approach and maintain your business focus at the same time
- You must always be ready to adapt to unexpected situations
- Consider the political, rational and emotional elements in every conversation
- Keep a clear vision of your business goals and the framework you work in