The Trusted Advisor: Client Relationship Development
The Trusted Advisor
Delegates will learn to:
- Manage their personal development to becoming Trusted Advisor
- Master critical client conversations that foster credibility, rapport and trust
- Design compelling events that form an exceptional impression with clients (“Moments of Truth”)
- Develop proactive questions, agenda-setting, and thought leadership approaches that differentiate them from their competition
- Develop personal effectiveness in challenging executive client communications
- Develop and manage lasting client relationships
- Act as an ambassador and represent the collective capabilities of their firm
- Identify and distinguish between prospective clients who just take your ideas and those who value a reciprocal relationship
What the Programme will cover
Based on the findings of multiple studies of over 1100 interviews with senior executives and Trusted Advisors, this programme will make you more relevant and compelling to senior executives so that you differentiate yourself and your organization.
You will understand how to build new or existing relationships with senior executives, broaden and grow your client base, and represent the interests of your whole organisation. You will be able to build the kind of credibility where you can deeply understand your clients’ needs and how they define value, framing issues and opportunities, offering compelling thought leadership, exploring potential options as equals and co-creating the future together. You will be able to develop client loyalty that commands a price premium and develops a sole source relationship.
Personal effectiveness as a Trusted Advisor
- Develop the mindset and behaviours of an advisor
- Articulate the questions that raise your credibility and stimulate conversation
- See beyond the immediate content to the areas of wider context that matter
- Strengthen your ability to frame and reframe client issues and lead the thinking
- Handle challenging conversations in a productive manner that strengthen rapport
- Increase non-verbal executive presence and know-how and when to alter your status
Build relationships that go beyond a transaction
- Understand what your clients really want
- Develop a collaboration that moves from discrete to repeat engagements
- Understand the key conversations that enable clients to buy from you
Clients for life
Understand how to convert an engagement into a sustainable client relationship
Develop approaches for staying relevant and not being boxed in as a provider of just one area of expertise
Understand & gauge the level of investment that is meaningful to your client.
How individuals and organisations benefit from this programme
Participants will be able to:
- Build long term and senior client relationships
- Turn difficult client situations into an opportunity to deepen trust
- Lead client’s thinking and articulate powerful points of view that reveal blind spots
- Actively manage their network for current and future gain
Organisations will:
- Be able to accelerate their growth by scaling effectively through creating a culture of Trusted Advisors
How CSL will embed the learning
- Advise managers on the leadership and processes required to maximise ROI.
- Online orientations and process and tool overviews before face to face training
- Team based case study on live situations (optional technology based simulation)
- Highly experiential exercises and roleplays interspersed with tutor coaching, debriefs and peer reviews.
- All case learning, processes and tools are applied to real world situations and integrated with existing approaches
